Dubai · Fine Jewelry

Roohi

my soul

Joyful fine jewelry for everyday life — wearable emotion in 18k gold, diamonds, and colorful sapphires.

First collection

ARSH

Inspired by the Persian meaning of "throne" and the beginning of a journey — joy, light, love, color, and optimism.

A beginning · a throne of light

ARSH

A ribbon of light for the wrist

AED 28,500

ARSH

A soft declaration to yourself

AED 12,500

ARSH

Color that catches the light

AED 9,800

ARSH

Lightness, made lasting

AED 6,200

ARSH

Joy resting at the collarbone

AED 8,400

a note from the atelier

She does not wait for an occasion.
She becomes one.

Brand mission

Create joyful fine jewelry that becomes part of everyday life. Every piece should feel like a wearable emotion rather than just an accessory.

Designed with love in Dubai