Our story
Roohi
my soul
A wearable emotion
Roohi creates joyful fine jewelry that becomes part of everyday life. Each piece is meant to feel intimate and alive — not waiting for an occasion, but celebrating the woman who wears it.
Born in Dubai, the brand lives at the meeting point of quiet luxury and color: Cartier elegance, Van Cleef poetry, Loewe creativity, Jacquemus playfulness — and modern femininity.
Materials
- 18k yellow gold
- Natural diamonds
- Natural colorful sapphires
- Occasionally emeralds and rubies
For women who buy jewelry to celebrate themselves.